A free quit-smoking kit has been launched, as research shows almost half of smokers in England have resolved to quit in the new year.
Public Health Minister Gillian Merron said: "Stopping smoking is hard - it takes a lot of effort and willpower.
"At any time around seven out of 10 smokers actually want to quit smoking.
"The government has worked with experts and smokers to create a tailored set of tools to help everyone who wants to quit."
Gillian, you aren't welcome here so fuck off.
Simon Clark, director of the smokers' lobby group Forest, said: "Another day, another quit smoking campaign.
"You would think the government would give it rest - but they can't resist the lure of another initiative, even over Christmas.
"How much money is the quit kit costing the taxpayer? If people choose to stop smoking that's a matter for them, not the government.
"This is yet another example of the nanny state reaching into our homes through television advertising and other intrusive measures."
"People are getting heartily sick of the use of children of smokers in quit-smoking advertisements.
"Trying to make smokers feel guilty about their habit is a form of moral blackmail and it is quite wrong to use children in this way."